Acclaim is different, and so are you. Let us tell the world why.
Every organization has a compelling story to tell. It’s what draws people to your brand and makes it different. It’s why customers care and employees thrive.
A Professional Approach to Marketing and Public Relations
In a time when entry-level freelancers and offshore workers try to change the marketing model, Acclaim maintains some of the most talented and experienced professionals in the industry, while maintaining a fully integrated approach at highly competitive rates.
Monthly retainers include access to a highly experienced account manager and a full suite of marketing services without surprise upcharges. Fees are affordable, transparent and mutually agreed upon before work begins. When choosing a marketing agency, take time to understand the true ROI.
What We Do
With each new client, Acclaim begins with a four-step process to maximize sales and other organizational objectives
1) Creating Audience Personas
Simply identifying target audiences isn’t enough. Marketers needs to get inside their heads and pinpoint triggers that lead people to buy. Acclaim walks clients through a process that details customer habits and why they buy.
2) Mapping the Customer Journey
Acclaim maps the process from when a stranger becomes a lead, a lead becomes a prospect and a prospect becomes a customer. Knowing each step of the sales cycle allows you to optimize marketing focus.
3) Message Development
Every organization has a story to tell. Acclaim walks clients through a facilitated process that gets to the heart of your story to create a unique value proposition that builds brands and differentiates you from the competition.
4) Building a Marketing Plan
Marketing is useless without a detailed plan that measures results. Once we identify customers and have mapped their buying journey, Acclaim takes a client’s value proposition to customize a 12- to 18-month marketing plan that supports sales and other strategic objectives.
Ongoing Campaigns
This four-step startup process often takes less than 30 days. It sets the foundation for campaigns that include:
Content marketing, website development, video production, search-engine optimization (SEO), email marketing, social media, marketing automation, online and digital advertising, traditional advertising, video production, media relations and client communications.
We then track user engagement through analytics, search engine rankings, open rates, click-through rates and ultimately, sales conversions.
No two approaches are alike, and marketing goals vary among clients. Our work often extends to strategic planning, sales strategies, community outreach, organizational structures and business consulting.
And in the spirit of true public relations, Acclaim helps organizations better engage with Cleveland’s community through introductions, networking and partnerships that reach entirely new audiences.
Leadership
Joe Mosbrook
With more than 20 years of marketing, media and public relations experience in Cleveland, Managing Partner Joe Mosbrook has guided a wide range of Fortune-500 companies and large non-profits through a myriad of brand and reputational issues, ranging from national communications strategies to targeted marketing plans. He has served as media spokesperson for Three Mile Island, FirstEnergy Corp., Lincoln Electric, Moen Incorporated, Sherwin Williams, Cleveland State University, Congresswoman Shontel Brown and Cleveland Mayor Frank Jackson.
Tammy Cameron
With more than 20 years of marketing, branding, and communications experience, Tammy has helped companies build strategies to achieve their business goals. Her experience includes assisting companies bridge marketing and sales teams utilizing comprehensive communication strategies and implementing marketing automation and CRM platforms. She has a wealth of experience in creating strategic marketing plans with implementation strategies and creating content marketing plans. She has successfully worked with B2B and B2C organizations to drive results.
David Roll
David Roll serves as director of design at Acclaim Communications and is associate professor of graphic design and user experience at Kent State University. Prior to that, David was creative director at Cleveland State University, where he led a design team of six people to implement all the creative elements of the university’s $500 million transformation initiative. David led the team that redeveloped the CSU website.
David earned a Master of Arts degree at Kent State in visual communication design, with a focus on 2D design, branding and interactive design. He began his career at Epstein Design Partners in Cleveland, where he led interactive design, branding, mobile and traditional media projects for a wide range of clients from University
Circle Inc., and the Cleveland Clinic to local restaurants and non-profits.
David also worked with the Discovery Channel designing advertising, digital, broadcast graphics and interactive environments.
David’s work has been recognized by AGA, SEGD, Print Magazine, Graphic Design USA magazine, the W3 Awards, Interactive Media Awards, CASE Awards and the AAF Addy awards. David has also served as a district judge for the AAF Addy awards and peer juror for the MODE annual motion design conference.
Jessica Studeny
Jessica Studeny brings more than 15 years of diverse marketing communications experience to Acclaim’s clients. With expertise in the higher education, healthcare, and business-to-consumer industries, Jessica oversees digital marketing initiatives for the agency and manages key accounts.
As a member of award-winning teams, Jessica produces quality, thoughtful work and has a track record of successful product launches and multi-channel marketing campaigns for clients including Bristol-Myers Squibb, Iams Pet Food, Bayer, and Zack Bruell Restaurant Group. She specializes in advertising, media relations, project management, and strategic planning.
Jake Fagan
Graduating from Berklee College of Music with a degree focused in audio design, Jake has been in professional video production for more than three years. He has worked with billion-dollar companies filming showcases for their businesses, small productions like vlogs for YouTube channels and everything in between. Jake is fluent in Final Cut Pro, Adobe Premiere, Logic Pro X, and many other audio and visual workspaces.
Shannon Blaz
Shannon Blaz is a visual web designer who marries brands with their audiences through beautiful, functional design. She blends her love for minimalism and eye for typography and color with clean, purposeful websites.
Shannon’s experience in design spans a wide variety of industries and organizations, including several agencies, startups, Fortune 500 companies and the NFL.
Activate Your Brand
Establishing a strong brand message is critical, but the delivery methods say as much about your organization as the words. Acclaim communicates in ways that cut through the competitive clutter, draw defined audiences and compel them to act. Done well, prospects begin to see your company as an industry thought leader with value that no other organization offer. This is the foundation of sound marketing.