Today’s marketing challenges are not dissimilar then they were 100 years ago. Companies want to sell their products and services to their target audiences. And they want to do it better than their competition. So how do they do it? They do it by creating good content and delivering that content to their target audience. And hopefully it influences the audience to take action. Sounds simple, huh? Well, it is… The difference in today’s world is the multitude of options in delivering that message.