Acclaim tailors marketing strategies to suit specific business goals. Our clients work directly with senior professionals, not junior associates, to move their organization to the next level. The process starts by defining a unique value proposition and communicating that value to the people who matter most.
Whether it’s owned, earned or paid media, a succinct message must speak to audiences in ways that convert sales. Wild and imaginative marketing ideas make for impressive proposals and fun meetings, but unless they make sound business sense, they don’t generate revenue.
Message Development Sessions
Acclaim captures authentic brand stories through a structured process that includes senior leaders and other key stakeholders. This half-day session identifies an organization’s core messaging and uncovers new marketing opportunities.
After the session, Acclaim creates a detailed messaging platform that serves as a foundation for your entire marketing approach, branding and promotional communications — internal and external. The platform is often repurposed to support sales proposals, presentations and even personal correspondence.
Activating Your Brand
Establishing a strong brand message is critical, but the delivery methods say as much about your organization as the words. Acclaim communicates in ways that cut through the competitive clutter, draw defined audiences and compel them to act. Done well, prospects will begin to see your company as a thought leader with value that no other organization can provide. This is the fundamental core of sound marketing.