Public Relations is Transforming
Much has changed in the past decade. Reporters move faster. They are less informed, underpaid and armed with fewer resources. No longer can a PR firm pitch clever ideas and expect journalists to drive the story. That’s why a new approach to media relations is critical.
The work now requires packaging entire stories that are compelling, comprehensive and credible. They should include background, visuals and well-informed sources. Spokespeople need to be prepared with talking points that suit the story. When these elements go astray, journalists disengage, and the campaign falls flat.
At Acclaim, we package stories in ways that reporters prefer. It makes their job easier, and it compels them to return for more. Our expertise includes press release creation and distribution, press conferences, trade publications, editing in AP Style, media training, broadcast preparation, ghost writing, story pitching, crisis communications and social media support.
A strong marketing program should compliment a sustainable media approach that extends your brand to a wider, more engaged audience. For more information about best practices in public relations, visit the industry’s leading PR professional organization, The Public Relations Society of America at https://www.prsa.org/