If you are a dental office or a digital marketer and want to learn how to run Google Ads for dentists, then this article is for you.
Google Ads offer a powerful marketing tool for dentists looking to generate a steady flow of new high-value patients looking for dental implants, braces, porcelain veneers, and oral surgery procedures.
With the fierce competition in the dentistry field, having a cost-effective way to gain visibility and generate new patient leads is essential.
So why choose Google to generate your dental leads?
For starters, Google is the leading search engine with over 6.9 billion searches daily and a staggering 2.5 annual trillion searches worldwide.
With such massive traffic, your dental practice can get the exposure it needs to generate new business.
Google Ads runs on a pay-per-click (PPC) system, which means you only pay when your ad is clicked.
This allows you to have complete control over how much your dentistry practice spends on ads. With 46% of clicks going to the top three paid ads in Google search results, Google Ads helps you rank higher, increasing your business’s visibility and reaching new clients.
But how do you go about creating Google Ads that are effective?
How Does Google Ads for Dentists Work?
To create an effective Google Ads campaign, let’s start with how Google Ads works.
Google Ads is an internet advertising platform that allows advertisers to place text, image, and video advertisements on Google websites and partner websites.
When creating and publishing search ads on Google, you bid on keywords you want your target audience to find you for. Ads with the best solution and highest bids rank higher and appear more frequently than other search ads.
For instance, if you offer dental implants in Cleveland, Ohio, your clients can find you by searching for “dental implants Cleveland.” The more specific your keywords are, the more relevant your ad will be to searchers, and the more likely you are to rank higher.
Google ranks searches that best match the searcher’s intent based on intent, past browsing history, location, and preferences. When a person searches on Google, the results page shows up to four paid ads above organic search results. These ads are grouped into a couple of different ad groups. The ads are designed to pull the searcher to click on your website.
Creating Your First Google Ads
Now that you know how essential Google Ads are and how they work, it’s time to get started. When creating a Google ad, you need to capture the attention of your target audience by showing what makes you unique. You can feature customer testimonials, local awards, positive reviews from Yelp, and features in magazines to help boost your Google Ads.
Finding the right keywords for your Google Ads is critical to developing a successful online presence. The first step of keyword research is choosing your keywords and deter