New Technology For Better Marketing
Every marketing and public relations strategy must be based on measurable data. For all clients, large and small, Acclaim tracks market behavior to gain a full understanding about the audiences who matter most. We start with search-engine ranking tools, website and social analytics to create more effective messaging and delivery methods.
The approach is applied to all aspects of an organization’s marketing campaign, including website design, copywriting, email and social media marketing, public relations, traditional and online advertising, such as pay per click (PPC) and search-engine optimization (SEO). Acclaim monitors each client’s progress monthly at face-to-face client meetings and adjusts tactics to optimize opportunities and address challenges.
The tools are available to each and every client. Every marketing strategy is tailored to suit specific business goals. Our clients work directly with senior professionals, not junior associates, to help them understand the process and move their organization to the next level.
Whether it’s owned, earned or paid media, a succinct marketing and public relations strategy must speak to audiences in ways that convert sales. Wild and imaginative advertising ideas make for impressive proposals and fun meetings, but unless a campaign makes sound business sense, they won’t generate revenue.
Message Development Sessions
Acclaim captures authentic brand stories through a structured process called a message development session. This half-day session, which includes senior leaders and other key stakeholders, identifies an organization’s core messaging, unique value proposition and new marketing opportunities.
After the session, Acclaim creates a detailed messaging platform that serves as a foundation for their entire marketing approach, branding and promotional communications — internal and external. The platform is often repurposed to support sales proposals, presentations and even personal correspondence.
Activating Your Brand
Establishing a strong brand message is critical, but the delivery methods say as much about your organization as the words. Acclaim communicates in ways that cut through the competitive clutter, draw defined audiences and compel them to act. Done well, prospects begin to see your company as an industry thought leader with value that no other organization can offer. This is the foundation of sound marketing.