Public Relations is Transforming
Much has changed in the past decade. Reporters move faster. They’re less informed, underpaid and armed with fewer resources. No longer can a PR firm pitch clever ideas and expect journalists to drive new stories.
The work now requires packaging entire stories that are compelling, comprehensive and credible. They need to include background, visuals and well-informed sources. Spokespeople need to be on-message, trained and prepared with key talking points that drive the story. When these elements go astray, journalists disengage, and campaigns fall flat.
At Acclaim, we package stories in ways that reporters prefer. It compels them to return for more. Our expertise includes press release creation and distribution, press conferences, trade publications, editing in AP Style, media training, broadcast preparation, ghost writing, story pitching, crisis communications and social media support.
A strong marketing program should compliment a sustainable media approach that extends your brand to a wider, more engaged audience. For more information about best practices in public relations, visit the industry’s leading PR professional organization, The Public Relations Society of America at https://www.prsa.org/