The cost of a marketing agency can vary widely, but it's imporant to understand hidden costs as well. A question we hear often is: How much does a marketing agency charge? There’s a wide range of ways that firms charge their clients. The most common method is a monthly retainer. Most small to mid-sized firms start at about $2,500 per month for about 17-20 hours of professional time. [...]

Marketing, advertising and public relations firms have all changed in the past decade. So how do I know which to choose? The difference among marketing, public relations and advertising agencies was, at one time, significant. Long before digital marketing dominated the industry, marketing firms focused on basic awareness tactics, such as direct mail, newspaper inserts and flyers. Advertising agencies used to focus on things like television, radio and [...]