Public Relations and Community Outreach

Build Stronger Connections through Public Relations and Community Outreach

Acclaim specializes in building brand awareness through meaningful relationships throughout the Greater Cleveland community, local and national media and influencers who help shape public opinion.

With more than three decades of experience serving Greater Cleveland, we are well connected to the people and organizations that drive opportunity.

We recognize that effective public relations goes well beyond traditional media outreach. From organizing events, press conferences and sponsorships; to facilitating community outreach programs, we help businesses establish a real connection with their stakeholders and demonstrate their commitment to making a positive impact.

Acclaim boasts one the most experienced PR teams in Greater Cleveland, with former national reporters and television news producers, each with decades of local and national experience.

Acclaim specializes in media strategies with a real return on investment by eliminating ineffective activities and focusing on those that reach targeted stakeholders. Public relations services include:

  • PR strategy
  • Media training
  • Message development
  • Press release writing and distribution
  • Story pitching
  • Press conferences
  • Media tours
  • Trade show media
  • Round-up stories
  • Trade media inclusion
  • Case studies
  • Guest articles
  • Crisis preparedness
  • Crisis communications
A crowd gathers for a public relations announcement.
A stage for a newsroom behind the scenes.
A reporter holding a microphone in front of a camera.

During challenging times, developing an effective crisis communications plan can make or break your organization. That’s why we offer custom crisis strategies that not only mitigate reputational damage, but often times, increase public perception through highly effective response strategies. More often than not, the public judges an organization not by its mistakes, but rather by how the leadership responds and corrects their mistakes.

Acclaim has decades of experience strategizing and activating corrective communications plan through major crises in ways that have improved an organization’s public perception even before the crisis. Acclaim has extensive crisis experience with:

  • Leadership changes
  • White collar crime
  • Product recalls
  • Environmental disasters
  • EPA violations
  • Workplace violence and fatalities
  • Prolonged business interruption
  • Abuse in schools
  • Active shooter (ALICE)
  • Employee challenges
  • Bankruptcy and financial crisis
  • Layoffs and shutdowns
  • Investor relations
  • Mergers and acquisitions

Our Process

Research and Analysis

Acclaim begins with thorough research to understand your industry, target audience, competitors, and current public perception

Strategy Development

Based on the research findings, a comprehensive PR strategy is developed to achieve the your goals

Media Relations

Acclaim builds relationships with journalists, bloggers, influencers, and other media outlets to secure positive coverage for your business

Monitoring and Measurement

Throughout the PR campaign, performance metrics are tracked and analyzed to evaluate the effectiveness of the strategies

Public Relations and Community Outreach FAQs

Public relations involves managing the communication between a company or organization and its various stakeholders to maintain a positive public image. It’s important for businesses because it helps build credibility, manage reputation, and foster positive relationships with customers, employees, investors, and the community.

While advertising involves paying for promotional space to deliver a controlled message, public relations focuses on earning media coverage and building relationships with journalists and influencers to convey a brand’s message through third-party sources.

Public relations services may include media relations, crisis communication, content creation, event planning, social media management, influencer relations, corporate communication, and reputation management.

Public relations professionals measure the success of their efforts through metrics such as media coverage (quantity and quality), social media engagement, website traffic, sentiment analysis, brand awareness, and reputation surveys.

Public relations services can benefit businesses and organizations across various industries, including corporate, technology, healthcare, finance, hospitality, nonprofit, government, and entertainment.

Let's talk about Public Relations and Community Outreach for your Cleveland business.

To learn more, email or call 844-375-2220.