It is nearly impossible to have a small business or organization without engaging on social media. Ever since the explosion of MySpace back in 2003, the flood gates of social media have disintegrated, leaving a torrent of information and social interactivity online. Fast forward to 2024 and the landscape of social media has vastly changed. Technology has exponentially gotten better, social media companies have rolled out new feature [...]

Depending on the industry of your business you may be doing more search-based marketing or social media-based marketing. The cost of both has changed over the past few years, thanks to a multitude of factors around the world. Many companies have started paying more for social media marketing strategies and have lowered their budget for search-based campaigns. Cleveland still has a healthy mix of companies using either method, [...]

How many ads have you seen say, “Do you like getting customers and making money?” As if every company in the US is not looking for more business. You need to get your name out in front of potential customers, which is the name of the game. Cleveland is absolutely brimming with potential customers regardless of if it is business to consumer, or business to business, there are [...]

Q: How do marketing firms charge for services? A: Some agencies charge a straight hourly rate. Others charge by the project. Project fees tend to be higher because the invoices don’t reveal how much time was actually used to complete the project. Hourly rates are more transparent and easier to control, even if they are part of a monthly retainer. Q: How much do marketing agencies charge per [...]

The cost of a marketing agency can vary widely, but it's imporant to understand hidden costs as well. A question we hear often is: How much does a marketing agency charge? There’s a wide range of ways that firms charge their clients. The most common method is a monthly retainer. Most small to mid-sized firms start at about $2,500 per month for about 17-20 hours of professional time. [...]

Marketing, advertising and public relations firms have all changed in the past decade. So how do I know which to choose? The difference among marketing, public relations and advertising agencies was, at one time, significant. Long before digital marketing dominated the industry, marketing firms focused on basic awareness tactics, such as direct mail, newspaper inserts and flyers. Advertising agencies used to focus on things like television, radio and [...]