How a Full-Service Marketing Agency Eases Your Social Media Stress
You are a small business owner. Cleveland is a bustling city with an entire metropolis of businesses trying to make a name for themselves, trying to get in the public’s eye, and getting recommended first on Facebook, Instagram, TikTok, and the whole roster of social media sites. You are managing payroll, writing schedules, dealing with extravagant international tariffs, and now you feel obligated to take pictures and post on social media to promote yourself. How can you juggle all these things at once? You let the marketing experts in Cleveland manage your content creation and social media.
Teaming up with an agency comes with a price tag, all marketing does, but if you are looking to expand your presence online and find yourself short on time it may be the best return on your investment. You might have a resolute social media person already, but you find your progress lacking. You may want videos, photos, blogs, or a wide-reaching Google ad campaign, and not all social media specialists can do all those things. Partnering with a full-service marketing agency in Cleveland can take advantage of those things and more.
The Social Media Struggle for Small Business Owners
Content creation is time consuming and constantly changing. Trying to keep up with trends, keywords, and amorphous popular inquiries is overwhelming. Not only that, after you research those topics, you must sit down and create the content. Writing posts, taking photos, editing videos, it can all become overwhelming too fast for most business owners, and even social media managers. The cherry on top is consistency, as all social media sites reward consistency with your content being pushed out to more people.
Imagine there are business owners out there that can manage all that and now must schedule a video or photo shoot, pay videographers and photographers, pay for the edits, and then schedule each piece out on multiple platforms throughout the month. This easily turns into a large-scale project fast. The number of platforms is also intimidating, as there are quite a few popular sites to focus on:
Each of these platforms has a different focus for their content as well. TikTok is only vertical videos, X is mostly a text post site, and Facebook is a combination of everything from long-form videos to a secondhand store, to a livestreaming platform.
Now that you have thought about the landscape of social media, it is time to acknowledge the vast amount of content coming out of Cleveland that a small business owner must compete with. Not only would you need a consistent writing, creation, and posting schedule, but you must find the times and days to post, when the audience of your demographics are active, and out-compete your competition in the same vein. It is not a small feat; entire careers are made from figuring out this puzzle. That’s where experts in social media management comes in.
How a Full-Service Marketing Agency Can Lighten Your Load
Comprehensive Content Creation Services
A local full-service marketing agency in Cleveland Ohio will have access to professionals in specific fields that either work for the agency directly or have collaborated with them as a contact. Usually, a marketing firm will have their own videographers, photographers, graphic artists, web designers, and so many more categories of experts available for content creation, no matter what kind of story you want to tell. Having the ability to create logos, videos, or websites in a timely manner can be incredibly powerful.
In addition to creating the content, a marketing agency will have the capabilities to utilize search engine optimization (SEO) strategies to get that content in front of the correct audience. Crafting compelling content and then appropriately using keywords, tags, and ad campaigns will make sure it ends up in front of potential clients or customers.
Social Media Account Management
Like we mentioned at the beginning of the article, it can be hectic trying to plan, create, and schedule all this social media content. Luckily, having the agency that makes your content also post your videos is the norm. Most full-service marketing agencies will get access to your accounts as administrators and post the content they create. This enables them to manage all the trending music, hashtags, and topics relevant to the Cleveland landscape. Agencies will also take the time to like and respond to comments, set up automatic replies, and repost old content you created before with adjusted search engine optimized copy.
Building a community comes naturally with more content being released and gaining more followers on different platforms. Connecting those followers is the start of building an online community. Depending on the demographics and industry, you might start a Facebook group, or if your audience is younger and more tech savvy, you could start a Discord channel. You have heard of a Facebook group, but have you even heard of Discord? No? Well, that is where a full-service marketing agency comes in handy. Not only can a marketing agency set those pages up for you, but they can also run analytics on who your followers are, the likelihood that they are a customer, your audience’s most lucrative hours, and even how long they watched one of your videos for.
One-Stop Shop for Marketing
A full-service marketing agency here in Cleveland will offer you access to video production, website design, Search Engine Optimization (SEO), and a host of other marketing services that all interact with social media management. Linking from Facebook to your home page? Well, you will want a good landing page to collect data. Want to create a video for YouTube Shorts? A full-service marketing agency will have a videographer out there shooting in a matter of days. Want a graphic on Instagram for a sale going on for a holiday weekend? A full-service agency will have a graphic artist ready to go.
These services will free you up from all the mundane. A bi-weekly meeting is more than enough to speak to your agency, and approval for ads, graphics, and copy should not take more than an email. Consider how much time is spent on those individual tasks and recognize a full-service agency can take most of the stress off your plate.
How to Get Started with a Local Full-Service Marketing Agency
First, reach out for a consultation. Contacting a marketing firm here in Cleveland is the initial step to collaborating with them. You may have found them on Google, you may have gotten their contact through another business or friend, you may have even seen their own marketing efforts on social media, which would feel hyper targeted towards you. After the exploration phone call, you will set a date and time for a meeting together.
Second, you have an exploratory meeting, an introduction if you will, to get to know the marketing agency and its management partners. This will help you both work together to establish a social media strategy, understand your brand and messaging, and produce a list of actionable items to begin working on.
Third and last, you will check in with the marketing firm regularly via email or call, usually with one managing partner. Having a local marketing agency out of Cleveland will give you much easier access to meetings and calls, knowledge of the Cleveland demographics, and planning events or filming is much easier when the video production team is located right in town.
End the Hesitation, Start a Partnership
Outsourcing your social media management to a local marketing agency will free you to deal with your business. You are the business owner after all. Having a resolute team of social media experts on call will decrease stress, improve consistency with posting, and drive your business’ growth. Get back to running your business and let an agency take care of the filming, writing, planning, and posting.
If you ever have any questions on social media management, you can always give us a call here at Acclaim. We love to talk shop, and we could help point you in the right direction with your social media management needs.