The Top 5 Best SEO Tips of 2024

In the ever-evolving digital world it can be hard to move up in the ocean of search results. New companies are created every day and new websites are being created every minute.

These are the most reliable, consistent, and dependable ways to increase your Search Engine Optimization (SEO). If done often and fully the results will show in a couple months and keep you on a steady rise the longer you work on it.

Search Engines are not human beings picking through articles and webpages, there is a specific algorithm that will scan pages and register what occurs, how often it occurs, and with what reliability this information has. We are going to go over the steps to register well on all fronts and show you the best tips for SEO in 2024.

Having a website that is up to date on its responsive design is critical. Since the rice of mobile phones Google will simply not show your website to mobile viewers if it is not optimized for a mobile device. We are going to list the metric these are measured by and then offer a search engine optimized solution:

Largest Contentful Paint (LCP) – How quickly does your website load?

First Input Delay (FID) – How quickly can a viewer interact with your website?

Responsive Design – Does it show correctly on mobile devices?

Mobile-first indexing is very popular with search engines like Google, where it will index and deliver search results for mobile-optimized websites before unoptimized ones. One of the greatest tips we can give you is to put mobile-device responsive design first for your SEO.

Surprisingly, the most effective way to register for specific keywords it to create content around it. Blogs, videos, pictures with captions, and copy on webpages provide the best opportunity to research popular search terms and build around them. Google and Bing have become much more acute in their website crawls and can understand the intent behind a post. We have all been impressed by ChatGPT, but Google has been using large AI models to scan the internet for years. Creating content is an SEO expert’s bread and butter.

Focus your keyword strategies on these goals:

Answer Questions – The audience you are searching for looks things up on search engines with specific questions. Using tools like SEOptimer, Arhefs, and Askthepublic.com you can build a small list of keywords to build content around.

Content Organization – Make sure you use concise language, short paragraphs, and bullet points to keep people’s attention.

Use Media – Make sure to have pictures, videos, or any necessary media you need to create an exciting or informative experience. (Plus, pictures break up the monotony of walls of text, it’s aesthetic)

Update Your Old Content – Taking something you’ve done in the past, rewriting it or updating the information can be a powerful way to churn out a lot of content quickly. Do not be afraid to rework things or write a new piece of content about something you’ve already gone over.

Make sure for every new piece of content you make that you take the time to insert descriptions into videos, alt-text behind your images, and tag everything with hashtags and content-tabs. These are small monotonous tasks that take longer than we would all like, but they make a significant difference.

AI has exploded the past few years, and there are two things you should know: it is detectable, and it is one of the most powerful resources you will ever use. We say “AI”, but we are really talking about the company OpenAI, let’s be honest. ChatGPT, Dall-E, and soon Sora will help you make more content than you ever thought possible, but if you do it incorrectly your search placings will be hurt. It can be detected, and search engines punish using it in an uncreative way.

It can help you with:

Content Idea Generation – Ask ChatGPT to make an outline of something for you. Ask it for popular hashtags among 22–30-year-old men or ask it for a short synopsis of a topic and then write about it. Do not just submit a prompt and then copy and paste it somewhere, write something. One of the most effective ways we have found to use ChatGPT was to ask it for a bullet point outline describing a topic and then manually writing around that outline. It’s very effective.

SEO Audits – We use SEOptimer at Acclaim and it’s an algorithmic tool that searches over any website and pulls data from it to show what can be done to improve its SEO. There are many tools out there that scan websites and provide corrections, they’re an incredibly valuable tool for any business or web designer.

Keyword Research – There are many tools that can help you search for relevant keywords, but again if you ask ChatGPT to recommend keywords for specific demographics it does a decent job of getting you started.

Artificial Intelligence is a tool. Do not rely heavily on it, the bulk of content needs to come from your own thoughts. Using AI for menial tasks and to help guide you is one of the smartest moves you can make when building an SEO strategy.

“Alexa, nearest lawn mower repair store.” “Hey Google, how much does a hot tub cost?” “Hey Siri, What’s William Shakespeare’s middle name?” “Cortana, where are the covenant forces?” (That last one’s a joke for the gamers out there) These search engines have a set of keywords that are different from someone typing on a keyboard. Spoken keywords have rapidly risen to the fold and are a prominent part of Search Engine Optimization. Typing in a more colloquial way can help with your keyword focal points.

These are some tips to writing around spoken keywords:

Focus on Natural Phrases – Voice search is often conversational, so if you write in a more conversational tone you will show up more often for people using voice commands. Think about how you search something with Siri on your phone, you ask a fully formed question.

Create Frequently Asked Questions (FAQ) Pages – These pages naturally align with the way people ask questions. Creating a list of commonly asked questions is an easy way for you to register in searches, not just vocal searches, but all searches since they are connected.

Optimize Local SEO – We here at Acclaim are in Cleveland, Ohio. We take a lot of time to make sure that Cleveland is mentioned at least once, if not multiple times, on each page. This tells search engines to recommend Acclaim to people searching for marketing in Cleveland, we register high for those keywords. Use a major city near you as a good starting point if you are not located in a populous area.

Google placed emphasis on these key factors for a website. If you want to increase your placements on Google, you must do these. If you can provide resources in an informational post or blog, show that you are respected in a field, or provide measurable results for your audience then your content will do well.

Publish Authoritative Content – Do research on a topic, even if you are familiar with it. Make sure to add sources when necessary and have hyperlinks to those sources. Quote experts or figures of authority in your work to establish credibility.

Build Backlinks – You can read our insight on backlinks here. Backlinks are tough to get, but once you have content floating around you can start to reach out to credible publishers and offer to write an article for free, or in some cases pay to have your content featured in their catalog.

Update your About and Contact Pages – Always make sure if an email address or phone number changes that you are updating them. It’s a very easy thing to forget, just keep it in mind as you regularly update your website.

Gain Positive Reviews – Ask your customers or clients to give you a review on Google or Bing. Having a good review score builds credibility with your demographics. We often look at the star rating of a business to gauge the public’s responsiveness to it.

The best way to stay consistent with search engine optimization is to work on your website and update it regularly. As a reminder, here are the best ways to stay on top of your SEO:

1. Improve the Responsive Design and Website Performance
2. Create Intent-Focused Content
3. Leverage AI for Structure and Ideas
4. Optimizing your Copy for Voice Search
5. Demonstrate Expertise, Authority, and Trust

Whether you are a marketer or a small business trying to increase their position in search results, these consistent practices will help your website. If you ever have any questions on search engine optimization you can always reach out to us here at Acclaim.