Areway Metal Finishing

For decades, Areway relied on word-of-mouth marketing to attract new customers to its extensive metal finishing center in Cleveland, Ohio. But as communications turned digital, and the pandemic slowed casual conversations, the family owned business needed to do more.

Acclaim changed the company name and revamped its entire branding and marketing image, with videos, photography, multiple websites and a long-term plan that positioned the company for sustained growth.

While much of the worlds exists online, nothing beats the tactile experience of a well-designed brochure that tells a unique story. Business in metal finishing often starts with a handshake, and people want something they can hold.