Tips for Getting the Best Bang for your Buck in Video Production Without a doubt, video is the most prominent and effective form of advertising in the modern era. Every social media application has fully transferred to a video-focused strategy to induce doom-scrolling in their audience. The problem is making a video can be difficult and time consuming, especially if an entrepreneur or business is not experienced [...]
What You Should Expect from a Cleveland Marketing Agency Cleveland is a large city with many businesses that are all looking to get the best bang for their buck when they hire a marketing agency. There are so many options to choose from, and not every marketing agency in Cleveland has the same tools and services offered to their clients. While the options seem endless, we hope [...]
Navigating the King of Social Media Facebook has come a long way since it was launched in the 2000’s, and it has grown and transformed into the largest social media entity on planet Earth, Meta. This short guide will help you understand each facet of Meta's platform, and how to use these applications as a business. To start, let us get a grasp on the individual apps [...]
How to Raise Your Position on Google Consistently In the ever-evolving digital world it can be hard to move up in the ocean of search results. New companies are created every day and new websites are being created every minute. These are the most reliable, consistent, and dependable ways to increase your Search Engine Optimization (SEO). If done often and fully the results will show in a [...]
The Basics of the Second Largest Search Engine in the World The number one search engine in the world is Google, and funny enough, it acquired YouTube almost 20 years ago for a huge price tag. Small businesses often try to rank high on Google for their listings to get out in front of a demographic, but oftentimes they don’t go after the second largest search engine, [...]
Websites and Applications to Upgrade Your Content You want to post higher quality content on your social media accounts and websites, we all want that for our business. Cleveland has a high bar of quality content creators and a multitude of spots to film and write about. We have so many tools at our disposal as content creation has never been easier. In this insight we will [...]
What to Expect When You Go Through the Process Table of Contents: Initial Consultation and Discovery for you New Website Planning and Strategy Development for Your Website Design and Development of Your New Website Content Creation and Integration Testing and Launching Your New Website Website Launch and Post-Launch Support Having a competent, coherent, and elegant website will help your business grow and entice more people to buy [...]
How Cleveland Businesses and Non-profits can Effectively Navigate a Crisis Public relations has always been present in society. Be it stone tablets, papyrus, or a telegraph in Morse code, a "modern" form of communicating with the masses has always been around. Think back to a time when moving pictures and radio were all the rage, and a United States president who would give fireside chats on the [...]
What, How, Where, and When to Post Social media is now a non-negotiable part of digital marketing, whether we like it or not. We went from coding our own pages on Myspace to now having thousands of connections across multiple social media sites. It is the cheapest and most effective way for businesses to reach large demographics of people, and we will need to establish a calendar [...]
How to get to the Top of a Search Result How does a search engine know to show you a page? We’ve all used Google before, but maybe we didn’t think about the work that goes into getting a website to register on search engines. It can be difficult to wrap our heads around, and the science behind it is always fluctuating and changing. From your computer [...]
