Cost-effective Marketing Ideas that Deliver Results “Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.” - Gary Vaynerchuk - Marketing here in Cleveland can seem a little overwhelming, and when you see large companies launching huge campaigns across the internet it might seem like marketing is out of your league. [...]

How Any Business Can Achieve SEO Success with Backlinks Backlinks are an essential part of search engine optimization, but it is much harder to build a backlink strategy than it is to focus on keywords on your website, writing a blog, or optimizing your website’s speed. This is one of the few times a brand or business will need to rely on outside sources, as a backlink [...]

Search Engine Optimization Tips for Small Cleveland Businesses Search Engine Optimization (SEO) is one of the most important topics to learn about in online advertising. Have you ever wondered how Google decides to present search results to you? Of course, you will see sponsored results where people have paid for their spot, but how does Google KNOW what websites it can offer you when you hit the [...]

A Guide for Small Businesses and Non-Profits Let us start off with the most basic question you might have, what exactly is a Customer Relationship Management (CRM) system? CRMs tend to be an advanced service to help organizations get in touch and cultivate connections with their clients. These platforms tend to use multiple approaches to accomplish this, like email marketing, social media posts, sales calls, and a [...]

Addressing the Marketing Stressors of 2024 When you are just starting out in marketing your business or non-profit there can be a flurry of questions that enter your mind. How do I create ad campaigns? How do I stay consistent on social media? How can I reach more people on Google? These are a huge part of marketing, and it can be a lot of work to [...]

Acclaim has been in the video production business in Cleveland for over ten years, and along the way we have used plenty of programs throughout the years to edit and color correct our footage. Many videographers, photographers, and social media managers have often considered learning video editing to supplement their abilities, because video has increasingly become the most popular media to consume online. Part of the reason for [...]

You run a business, and sometimes you need to get to the point about what you have to offer to a potential client. You need professional video production. There is absolutely nothing better than sending someone a link to a YouTube video that perfectly illustrates your services, or including a video on the front page of your website as new prospects click on your name in their Google [...]

How Our Cleveland Video Marketing Agency Transforms Ideas into Compelling Videos We all see how video content has overrun everything else on the internet. Every website on planet Earth runs videos somewhere, and all the social media apps imaginable have short or long form video content front and center. This presents unique and creative opportunities for businesses and non-profits. You see, most of these video platforms are [...]

It is nearly impossible to have a small business or organization without engaging on social media. Ever since the explosion of MySpace back in 2003, the flood gates of social media have disintegrated, leaving a torrent of information and social interactivity online. Fast forward to 2024 and the landscape of social media has vastly changed. Technology has exponentially gotten better, social media companies have rolled out new feature [...]

Depending on the industry of your business you may be doing more search-based marketing or social media-based marketing. The cost of both has changed over the past few years, thanks to a multitude of factors around the world. Many companies have started paying more for social media marketing strategies and have lowered their budget for search-based campaigns. Cleveland still has a healthy mix of companies using either method, [...]