Why local businesses will need a smarter, more personal marketing approach to stay visible in a fast-evolving city. If you run a business in Cleveland, you will feel it long before you read an article about it. Every year the city sees more new companies move in, more online competition creeping into your backyard, and more customers turning to Google instead of word of mouth. Cleveland has [...]
The Ideas, Strategies, and AI tools for your Marketing Strategy The business scene in Cleveland is thriving; small and mid-sized companies are competing for Ohioans’ attention both offline and online. This crowded environment may feel intimidating, but a strong local brand will separate your business and receive notoriety where other brands blend in between the Guardians posters and the general malaise of the Browns doing their best. [...]
How Artificial Intelligence Upgraded All of Media The overnight success of artificial intelligence has led many people to wonder how it all started, how it was all implemented so quickly, and where is this artificial intelligence taking us? First, we need to answer the question: Where did AI start? The birth of this phenomenon happened decades ago in computer science labs working on problem-solving research in computer [...]
What SEO Used to Mean, and Why That Has Changed Many of our insights talk about the importance, impact, prevalence, and dominance that Google has on the search engine world at large. The term “search engine optimization” was practically invented to be displayed on Google’s first page of search results. Over the years we have seen many changes to Google’s algorithm, and most pertain to developing a [...]
A New Era in Applied AI We are no longer talking about bots on the internet. ChatGPT’s newest product, Agents, is task-oriented, more adaptable, and more flexible in collaboration. ChatGPT came out in late 2022, and it took the entire world by storm. This new Large Language Model, or “LLM,” was able to craft poems in the style of Eminem, but with the same vocabulary as William [...]
Balancing Innovation and Human Connection in a Shifting Landscape The pace of marketing innovation has exploded in the past three years, but not without friction from the public and businesses alike. Whether you enjoy artificial intelligence or not, it is here to stay. The value it provides, while simultaneously burning through resources at an unprecedented rate, is too valuable for businesses to pass up. The markets are [...]
Short, Fast, and AI-Driven Video has gone from a nice-to-have to a must-have in marketing. By 2025 nearly 90% of businesses use video as a marketing tool, and most are focusing on snappy, short-form clips rather than polished TV spots. Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate engagement, so local businesses, from Cleveland eateries to boutique gyms, are posting 15-60 second videos to grab attention. [...]
Boost Your Local Visibility Today Getting recognized in Cleveland can be a tall task for any Clevelanders, and it is no surprise with such a bustling economy and cultural diversity that you must adapt and improvise your marketing strategies to fit the moment. Local competition, popular trends, and marketing budgets can hold any small business back, so it is important to take stock of our capabilities. This [...]
How a Full-Service Marketing Agency Eases Your Social Media Stress You are a small business owner. Cleveland is a bustling city with an entire metropolis of businesses trying to make a name for themselves, trying to get in the public’s eye, and getting recommended first on Facebook, Instagram, TikTok, and the whole roster of social media sites. You are managing payroll, writing schedules, dealing with extravagant international [...]
Best Practices for Search Engine Optimization In today’s digital landscape, having a well-optimized website is crucial to standing out in search engine results and providing great user experience. This guide breaks down essential Search Engine Optimization (SEO) components—from on-page tweaks to off-page strategies, technical optimizations, and continuous measurement—to help you develop a robust and effective SEO plan. Table of Contents: On-Page SEO Off-Page SEO SEO for Blogs & [...]
