Encouraging Customers to Make Content for You A wide phenomenon has cropped up in the last 15 years of content creation, User Generated Content (UGC), and it is one of the greatest marketing tactics that medium to large-sized businesses can use. The name spells it out – it is content created by the users of a product or service. This style of content has always been around, [...]
Understanding the King of Search Engines and SEO Today “Google it.” -Everyone- If you are alive right now in 2024 you probably know Google. This is perhaps the most influential business/website/search engine in the world, and it has a rich past that has helped build it up into the absolute titan it is today. Understanding Google’s history will also give you some insight into how its search [...]
How Small Business Owners Can Leverage Mobile Marketing on their Phone Having a supercomputer in your pocket can be a blessing and a curse. I doubt anyone would say having all human knowledge at your fingertips always could possibly be good for your mental health, but it is convenient when you need to find a store in Google Maps. Taking pictures, video, writing content, and managing your [...]
Using the Right Words with the Right Tools in the Right Way for Search Engine Optimization Table of Contents: Social Media Post Website Blogs Having a way with words can really solidify your dominance online. If you can type clearly and effectively with proper grammar and unique word choices, Google will assume you are at least semi-competent in your field. With the introduction of useful tools like [...]
Lay Down the Law Like Tim Misny There is one reigning champion in Cleveland for marketing when it comes to one specific law firm, and that’s Tim Misny. If you have not seen this face staring you down on your morning commute it is hard to say you really live in Cleveland, right? Regardless of what you think of Tim as a law practitioner, there is no [...]
Putting the Power of a Full-Service Marketing Agency in Your Hands Marketing your business in the heart of Cleveland can seem overwhelming. From everything to managing your social media accounts, to editing video and photos, to researching what wording you should be using on your website can easily overburden a business owner, you have a business to run after all. Marketing often takes a back seat for multiple [...]
The Experiences a Cleveland Business will have Making Videos. Video is king on the internet. There is no denying that video is more interactive and holds people’s attention more so than other mediums like text, audio, or photos. If you have experience making videos yourself you know there can be so many unseen hardships that plague video producers, even a cloud on a sunny day can halt [...]
Cost-effective Marketing Ideas that Deliver Results “Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.” - Gary Vaynerchuk - Marketing here in Cleveland can seem a little overwhelming, and when you see large companies launching huge campaigns across the internet it might seem like marketing is out of your league. [...]
How Any Business Can Achieve SEO Success with Backlinks Backlinks are an essential part of search engine optimization, but it is much harder to build a backlink strategy than it is to focus on keywords on your website, writing a blog, or optimizing your website’s speed. This is one of the few times a brand or business will need to rely on outside sources, as a backlink [...]
Search Engine Optimization Tips for Small Cleveland Businesses Search Engine Optimization (SEO) is one of the most important topics to learn about in online advertising. Have you ever wondered how Google decides to present search results to you? Of course, you will see sponsored results where people have paid for their spot, but how does Google KNOW what websites it can offer you when you hit the [...]
