The Basics of the Second Largest Search Engine in the World The number one search engine in the world is Google, and funny enough, it acquired YouTube almost 20 years ago for a huge price tag. Small businesses often try to rank high on Google for their listings to get out in front of a demographic, but oftentimes they don’t go after the second largest search engine, [...]
Websites and Applications to Upgrade Your Content You want to post higher quality content on your social media accounts and websites, we all want that for our business. Cleveland has a high bar of quality content creators and a multitude of spots to film and write about. We have so many tools at our disposal as content creation has never been easier. In this insight we will [...]
What to Expect When You Go Through the Process Table of Contents: Initial Consultation and Discovery for you New Website Planning and Strategy Development for Your Website Design and Development of Your New Website Content Creation and Integration Testing and Launching Your New Website Website Launch and Post-Launch Support Having a competent, coherent, and elegant website will help your business grow and entice more people to buy [...]
How Cleveland Businesses and Non-profits can Effectively Navigate a Crisis Public relations has always been present in society. Be it stone tablets, papyrus, or a telegraph in Morse code, a "modern" form of communicating with the masses has always been around. Think back to a time when moving pictures and radio were all the rage, and a United States president who would give fireside chats on the [...]
What, How, Where, and When to Post Social media is now a non-negotiable part of digital marketing, whether we like it or not. We went from coding our own pages on Myspace to now having thousands of connections across multiple social media sites. It is the cheapest and most effective way for businesses to reach large demographics of people, and we will need to establish a calendar [...]
How to get to the Top of a Search Result How does a search engine know to show you a page? We’ve all used Google before, but maybe we didn’t think about the work that goes into getting a website to register on search engines. It can be difficult to wrap our heads around, and the science behind it is always fluctuating and changing. From your computer [...]
Locating the Type of Agency that Fits Your Business You are looking for a company for your Cleveland business. You realized it was the right time in your journey to hire an agency to handle your social media, website, video production, and public relations. The only downside to finding a marketing agency in Cleveland will be the sheer number of them, and how each one can be [...]
Printing Out Success for Your Business The second oldest form of advertising is print media, and it comes second only to word of mouth. Printing out brochures, menus, advertisements, or even business cards has become less practiced in the modern era, but the tangible power of holding an advertisement in your hand is powerful. In fact, since print media has fallen out of style the odds of [...]
How Graphic Design Can Help Your Business Seeing the logo of the Cleveland Browns is a quintessential part of being a Clevelander. In fact, you should not be able to call yourself a Clevelander if you can’t recognize that orange helmet anywhere you go. This insight is focused on graphic design, what it is, and what to expect from graphic designers who work with your business right [...]
Advertising Your Business by Acting like, well, an Actor Video marketing has become the most effective and popular way to reach large audiences across the internet and television. Acting is an important part of video production, and if you want to advertise your business, you’ll need to become an actor, temporarily. You have seen a YouTube video, you have watched a video online, and you have seen [...]
