News2024-01-02T16:23:58+00:00

Google Ads for Dentists

If you are a dental office or a digital marketer and want to learn how to run Google Ads for dentists in 2022, then this article is for you. Google Ads offer a powerful marketing tool for dentists looking to generate a steady flow of new high-value patients looking for dental implants, braces, porcelain veneers, and oral surgery procedures. With the fierce competition in the dentistry field, having a [...]

January 15, 2022|Marketing Insights|

Frequently Asked Questions About Marketing Firms and Agencies

Q: How do marketing firms charge for services? A: Some agencies charge a straight hourly rate. Others charge by the project. Project fees tend to be higher because the invoices don’t reveal how much time was actually used to complete the project. Hourly rates are more transparent and easier to control, even if they are part of a monthly retainer.Q: How much do marketing agencies charge per hour?A: Hourly rates [...]

November 18, 2021|Marketing Insights|

How Much Do Marketing Agencies Charge?

The cost of a marketing agency can vary widely, but it's imporant to understand hidden costs as well. A question we hear often is: How much does a marketing agency charge? There’s a wide range of ways that firms charge their clients. The most common method is a monthly retainer. Most small to mid-sized firms start at about $2,500 per month for about 17-20 hours of professional time. On the [...]

September 11, 2018|Marketing Insights|

What’s the difference among marketing, PR and advertising?

Marketing, advertising and public relations firms have all changed in the past decade. So how do I know which to choose? The difference among marketing, public relations and advertising agencies was, at one time, significant. Long before digital marketing dominated the industry, marketing firms focused on basic awareness tactics, such as direct mail, newspaper inserts and flyers. Advertising agencies used to focus on things like television, radio and billboard ads. [...]

September 11, 2018|Marketing Insights|