A Guide for Small Businesses and Non-Profits Let us start off with the most basic question you might have, what exactly is a Customer Relationship Management (CRM) system? CRMs tend to be an advanced service to help organizations get in touch and cultivate connections with their clients. These platforms tend to use multiple approaches to accomplish this, like email marketing, social media posts, sales calls, and a [...]

Addressing the Marketing Stressors of 2024 When you are just starting out in marketing your business or non-profit there can be a flurry of questions that enter your mind. How do I create ad campaigns? How do I stay consistent on social media? How can I reach more people on Google? These are a huge part of marketing, and it can be a lot of work to [...]

Acclaim has been in the video production business in Cleveland for over ten years, and along the way we have used plenty of programs throughout the years to edit and color correct our footage. Many videographers, photographers, and social media managers have often considered learning video editing to supplement their abilities, because video has increasingly become the most popular media to consume online. Part of the reason for [...]

You run a business, and sometimes you need to get to the point about what you have to offer to a potential client. You need professional video production. There is absolutely nothing better than sending someone a link to a YouTube video that perfectly illustrates your services, or including a video on the front page of your website as new prospects click on your name in their Google [...]

How Our Cleveland Video Marketing Agency Transforms Ideas into Compelling Videos We all see how video content has overrun everything else on the internet. Every website on planet Earth runs videos somewhere, and all the social media apps imaginable have short or long form video content front and center. This presents unique and creative opportunities for businesses and non-profits. You see, most of these video platforms are [...]

It is nearly impossible to have a small business or organization without engaging on social media. Ever since the explosion of MySpace back in 2003, the flood gates of social media have disintegrated, leaving a torrent of information and social interactivity online. Fast forward to 2024 and the landscape of social media has vastly changed. Technology has exponentially gotten better, social media companies have rolled out new feature [...]

Depending on the industry of your business you may be doing more search-based marketing or social media-based marketing. The cost of both has changed over the past few years, thanks to a multitude of factors around the world. Many companies have started paying more for social media marketing strategies and have lowered their budget for search-based campaigns. Cleveland still has a healthy mix of companies using either method, [...]

How many ads have you seen say, “Do you like getting customers and making money?” As if every company in the US is not looking for more business. You need to get your name out in front of potential customers, which is the name of the game. Cleveland is absolutely brimming with potential customers regardless of if it is business to consumer, or business to business, there are [...]

Q: How do marketing firms charge for services? A: Some agencies charge a straight hourly rate. Others charge by the project. Project fees tend to be higher because the invoices don’t reveal how much time was actually used to complete the project. Hourly rates are more transparent and easier to control, even if they are part of a monthly retainer. Q: How much do marketing agencies charge per [...]

The cost of a marketing agency can vary widely, but it's imporant to understand hidden costs as well. A question we hear often is: How much does a marketing agency charge? There’s a wide range of ways that firms charge their clients. The most common method is a monthly retainer. Most small to mid-sized firms start at about $2,500 per month for about 17-20 hours of professional time. [...]